Marketing Intelligence in the Vineyard Limited Company Assignment

Marketing Intelligence in the Vineyard Limited Company - Assignment Example Here, I can obtain valuable information about the status of the company at present. The most efficient and easy way would be accessing the data on the internet by typing the trade name â€Å"Vineyard Limited Company.org. Alternatively, I would simply Google, â€Å"industry research reports† to receive a lot of information on the company’s current status as well as uncovering various marketing analysis information. My next step would be to carry out a formal research project. This would make it possible for me to identify the perceptions of customers about behavior patterns of the company. I can do this by observing customers and the way they purchase foods and drinks from the company as well as using questionnaires. From the forester reports, I learned that Emails connects everything in the process of an interactive mix (VanBoskirk 10). I would, therefore, use simple and easy-to-follow mail questionnaires to get an extensive knowledge of current issues in Vineyard Limited and to enable respondents to complete the quizzes conveniently. They will be more willing to give family and personal sensitive issues for the reason that the mail feedback can be anonymous. Data analysis and interpretation would be my critical step in analyzing the company’s current state. I would use computer-based statistical packages to analyze the data. My last step would be to use the results to make a marketing conclusion about this company. Given that I have already obtained information from customers as outlined above, I would come up with a process to guide the company in the desired direction. For instance, I would constantly develop new breakfast cereals, where the product element is this new foodstuff itself.