INDUSTRIYAL ANALYSIS-SWOT ANALYSIS-COMPETITIVE ANALYSIS Research Paper

INDUSTRIYAL ANALYSIS-SWOT ANALYSIS-COMPETITIVE ANALYSIS - Research Paper Example The growth data that was compiled by Datamonitor in 2010 approximated that in 2014, the US film market had a value of roughly $48.2 billion, which was an increase of around 0.3% since the year 2009 (Highbeam Business, 2009; Redwood Capital, 2014 ). The industry has also increased its economy of scale. For instance, after Marvel was bought by Disney in 2009, it expanded both in the animation as well as the movie sector. The revenue has also increased and in 2013 it was roughly $36 billion with North America having the largest share of $11.8 billion. It is projected that the global proceeds will continue to grow, reaching approximately $44 billion in the year 2017. There has also been an increase in online ticketing with major players such as Fandango whose tickets cover over 22,00 screens in diverse nations across the US as well as Europe. In 2005, there was purchase of 1.38 billion tickets and in 2006 the bought tickets were 1.68 billion in Canada and the US. The online film ticketing is projected to reach around $13.7 billion by the year 2017. From the figures, it is evident that the movie industry will continue to expand and generate increased revenue in the coming years (Redwood Capital, 2014). Movie related theatres come in diverse sizes as well as shapes and developing one at the heart of Winston Salem in North Carolina is important since the region has only five theatres unlike other regions such as Charlotte that has 14. The region is perfect sine there will be an opportunity for a new experience and local competition will be low. The theatre will be developed in an old warehouse that is located in Winston Salem. In finding a suitable place, one of the main challenges will be to access its suitability. There will also be a need to ensure that the building meets reasonable legal standards of health as well as safety for all persons. Therefore, the management will need to come up with a safety guideline, covering issues such as fire, conservation of